Caterpillar Inc. took interest in learning about how Turner Mining Group uses social media to recruit millennials and gen Zers, making dirt work “fun and sexy.” The crew spent three days visiting sites, getting a feel for how our company operates and how we’re different.
CAT put together several thoughtful pieces with the content they captured, highlighting our new approach to an old industry, Keaton’s use of Instagram to get the company off the ground, and our important relationship with equipment dealers.
The collaboration was part of CAT’s 95th anniversary project to highlight “95 people and communities doing the work to build a better world.”
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