The Labor Shortage Issue Is a Myth
By Keaton Turner
The labor shortage problem doesn’t actually exist. It’s just an excuse companies use because they can’t attract enough quality people to fill their open positions. The real question isn’t where are all the applicants, but why aren’t they applying with your company? One word: culture. If your executives don’t understand what today’s workforce wants in a career, or how to reel that workforce in through marketing, then of course you will have a labor shortage.
Is it “professional” for me to post a video where Nelly is in the background rapping about how it’s hot in here? Probably not! But cruise over to Instagram and see how many people love it and are asking to be part of that culture. Michelle Roberts will tell you that on average, 17 people apply for jobs with us every day!
We aren’t special, and we don’t pay twice the going rate, but we do have the best culture in the industry, and we make work fun. If your people aren’t happy, your clients aren’t happy. Figure out what makes your teams happy and go all in, regardless of whether it’s “professionally acceptable” or not. Life’s short, have fun!
Another aspect of this issue is social media. If your business is not winning on today’s social media landscape, you won’t even be competing five years from now.
Things are moving faster than ever before. If you think you have a nice little niche business, just wait until some 20-something comes along with a new startup, and out-hustles you for every single one of your clients. He may run a small operation, but his reach on social media platforms will be huge.
It doesn’t take long for your old “tried and true” customers to give the new guy a shot. Trust me, not too long ago, I was the new guy! Regardless of the business or industry, if you are not winning on social media today then you will be shocked at what happens over the next few years. It’s about the attention. Don’t get left behind.